Looking for a Brand To Last? 

The Importance of Visual Identity for Business:

An excellent identity is both a visual and verbal expression of a brand. It can be seen, touched, and felt. It results from a unique and objective process of understanding the company's essence and transforming it into something professional and memorable.

Importance of Design in Building Brands

Design plays a fundamental role in creating and building brands. It differentiates and incorporates intangible elements—emotion, context, and essence—creating a deep bond with the consumer. Every company is considered as a person, making it unique.

A strong visual identity brings trust to the target audience and makes the company more recognizable.

Benefits of Having a Good Visual Identity

• Adds Value: Companies with unique designs stand out from the competition, increasing the value perceived by customers.
• Visibility: Brands with poor design are often ignored by customers, requiring greater investment in marketing.
• Conversion: A good design leads to better results and ease of purchase, making conversions more rewarding.

Visual Identity Creation Process

Briefing and Research:

We start with a detailed briefing, a questionnaire the company owner or stakeholders answer to understand the ideal client and products/services. This document guides our studies and analyses, providing deep insights into the company.

We conduct a thorough market analysis to differentiate your brand from competitors and identify lasting brand qualities.

Drafts and Tests:

Ideas are put on paper to reach an ideal result.

Symbols, formats, colors, typography, patterns, concepts, and supporting elements are tested to find the best combination.

Brand Building:

We consolidate and define the best result obtained from drafts.

Design the final visual identity and create supporting materials.

Presentation:

We present the strategies used to reach the final result.

Establish the brand’s principles, mission, and objectives.

Project Delivery:

Deliver all assets, manuals, files, and project variations in an organized and intuitive manner.